Your "Fortune" of the day... yes we design fortune cookies for your own business. :-)
The key to attracting a potential customer's attention in any form of marketing is your headline, it is the first thing that a prospect sees. Here are some key steps that your headline needs to accomplish to draw the reader further.
1.Get your prospects attention-the text you use in your line should cut right to the heart of the benefits of your product or service!
2. Identify your target market audience-wording should appeal to "your" audience to heighten their interest and draws them in like a magnet.
3. Make a clear and benefit-filled statement-when they read your headline the one thing that they need to see to continue on is the benefits, it needs to clearly state how they can benefit from something. "What's in it for me?" This is the number one reason a customer will continue to read your marketing piece.
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